Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A number of shopping businesses are turning to server-side tracking as a way to enhance their data collection processes. While it calls for a lot more technical knowledge than routine GTM and may introduce extra expenses, it can cause higher accuracy and more trusted data
Pixel monitoring utilizes an item of code to register conversions on your web site. It's easy to set up and less vulnerable to ad blockers.
1. A lot more accurate data
The standard approach of tracking conversions on a web site, making use of pixels, is having difficulty with changing internet browser privacy plans. This means that the information being sent out to Google Ads, Facebook Business Manager and various other systems is much less accurate than it must be.
Server-side monitoring is an extra safe and secure option that assists to bypass these limitations, as it's filled from your own domain name and dealt with as first-party code, meaning it's less likely to be influenced by advertisement blockers or various other security actions. This gives a lot more precise information and a much more full photo of individual trips throughout networks.
Additionally, this kind of tracking enables companies to track conversions beyond the web site, such as call and in-store visits, which can be difficult for pixel-based tracking. This flexibility gives marketers more ownership over the data they send out, and makes it less complicated to comply with numerous information legislations. It's likewise a whole lot less susceptible to fraud, as it's harder for deceitful stars to control the system by changing the postback link.
2. Better control over information.
Server-side monitoring permits businesses to accumulate and enrich information before sending it to third-party analytics/advertising platforms. This boosts data completeness and accuracy, which can help marketing professionals make more informed advertising decisions.
Conventional pixel tracking depends on JavaScript tracking codes that are placed in internet site visitors' internet browsers. These tracking codes are typically obstructed by advertisement blockers, which can lead to information collection disruptions and imprecise outcomes. Server-side monitoring enables services to bypass these limitations and give accurate, constant information that is much less susceptible to interference.
This type of tracking also enables organizations to track conversions that take place outside of the site, like telephone call and in-store purchases. This is very important since new privacy plans such as Apple's Intelligent Monitoring Prevention (ITP) restrict the life span of cookie-based tracking pixels to 7 days. This is a crucial reason why S2S is extra trusted for services seeking to adapt to these changes.
3. Much less susceptible to fraud
Server-side monitoring enables organizations to control information payloads prior to it reaches 3rd party endpoints, boosting protection and privacy. This is especially crucial as different internet browsers and systems increasingly transform how they handle cookies. For instance, in iOS 14, Safari will only deliver first-party cookie information and will not permit pixel-based tracking. Using server-side monitoring, you can bypass these restrictions and continue to track conversions that occurred outside of your internet site.
On top of that, server-side tracking enables you to catch customer data directly on your own web servers. This gets rid of dependence on 3rd parties, which can be prone to breaches and personal privacy violations.
A server-side radar is a set of guidelines that informs your web site's server what occasions to record. This data is then sent out to analytics devices like Google Analytics and Facebook Service. It's likewise used to activate event-based advertisements, such as retargeting. In contrast, pixel monitoring is a different technique that makes use of a little item of code on your webpage to accumulate information from individuals.
4. Simpler to implement
Server-side tracking is an information collection procedure that occurs on the internet site's own web server, bypassing internet internet browser limitations. This indicates that data collected by the website/app is first sent to the server where it's processed and after that forwarded to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this technique is that it lowers the range of data administration and gives organizations a lot more control over transmission, making it typically much more reputable. As a result, first-touch attribution it's less susceptible to information obstacles brought on by points like a busted link or an energetic advertisement blocker being set up.
With OWOX BI's Server-Side Monitoring, your organization can collect real-time conversion information similarly that you would with pixels or a cookie, but this is then passed directly to your marketing and advertising devices on the web server. This enables you to have more precise data and helps guarantee conformity with personal privacy regulations such as GDPR. Moreover, it additionally stays clear of the monitoring restrictions imposed by internet browsers and advertisement blockers.